Case Study 1
Jetski Holiday Mobile App
Jetski Holiday Inc., is a maker of high quality jet skis with emphasis on automation. Target audience is men. The goal is to make a mobile app that provide customer support for the company. There should be a call to action to view the catalogue. They would like to use the brand color which is blue.
Pain Points:
- Easy selection of Jetski Categories
- User friendly dashboard for easy navigation
- Real-time Customer Service
User Persona
Rigor Mortiz
Age: 35
Education: Bachelor’s degree in Business Administration
Hometown: Miami, Florida
Family: Married, two children
Occupation: Senior Sales Director
Problem Statement:
Rigor is a high-income, adventure-seeking professional who needs a clear, premium online experience to explore and purchase luxury jet skis because he values efficiency, quality, and brand prestige.
Goals:
- Find clear and detailed product information quickly.
- Access customer support with minimal effort.
- Explore catalogues and options that match his lifestyle.
Frustrations:
- Confusing website layouts and cluttered designs.
- Lack of accessible customer support or clear contact options.
- Poor mobile responsiveness when researching products on the go.
The Solutions:
Homepage User-Friendly Navigation
Home Page-Popup Tutorial for first-time users
Jetski Category Selection
Jetski Category Recommendation
Real-time Customer Service
Continiuous booking page
Other app features
Log-in Page
Community Map Access Route
Photo gallery
Profile Page
